After all the neutral matte lip looks of the last years, it was quite refreshing to see the lip glosses trend again. I was particularly happy as I will always be a “gloss girl”, even if it’s not a kissable or long lasting look. Doesn’t even matter if it’s high-end or drugstore, you can splurge or save on this makeup product, as the results are pretty much comparable. The lip glosses give you a fresh appearance, make your lips more full and pouty and provide luminosity to the face as they catch light. Some of them, like the one I am reviewing today have ingredients that are beneficial for the lips and count as lip care moisturizers.
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When I purchased my first Lifter Gloss, the lip gloss trend was just starting to come back. My first one was the “Moon” 003 shade and until nowadays it’s still my favorite, although I have added the most popular and new to my collection that keeps on growing each year, meaning the product is a winner. Today there are 20 existing shades in the Maybelline Lifter Gloss range, with different opacity, finish and tone.
Find in the link here all my Lifter Gloss swatches, shade by shade, the most popular ones: PINTREST BOARD
Application
The product comes in a very nice tube that looks high-end, it’s well done, simple and sturdy with an XL wand applicator that disperses evenly the product. I like a lot the applicator as one swipe is enough to get the opacity the product provides. The lips feel immediately smooth and juicy with the help of the hyaluronic acid . It is recommended to start applying from the center of the lip and spread the gloss towards the corners.Â
Swatches
There are 3 types of opacity in the Lifter Gloss range, which leaves you to choose which one you prefer. Plus, there are shimmery or non-shimmery shades.
To give some examples, we have:
SHEER SHADES: Pearl, Sun, Ice, Opal, Brass, Sand, Bubblegum, Gummy bear, Peach Ring, Sweetheart, Taffy
MEDIUM COVERAGE: Topaz, Crystal, Gold, Bronze, Moon, Amber, Copper, Stone, Reef, Silk, Ruby
HIGHER COVERAGE: Petal , Heat , Rust
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The swatches will be shown by collection, from the first one, that is the classic one until the launch of the newest, at the time this article is published.
Regular collection:Â It consists of permanent shades, most of them were the first to be launched and you can find them most of the time in stock.
001 Pearl- translucent with silver pearl
002 Ice-translucent pink
003 Moon– nude pink with pearl
004 Silk- warm mauve with gold pearl
005 Petal– warm pink with copper pearl
006 Reef-peachy pink cream
007 Amber– yellow nude cream
008 Stone– rosy nude cream
009 Topaz– sheer terracotta with gold pearl
010 Crystal– golden brown with gold pearl
Candy Drop Collection
021 Gummy bear: Sheer milky pink
022 Peach Ring: Peachy coral
023 Sweetheart: Sheer warm red
024 Bubblegum:Â Sheer hot pink
025 Taffy: Sheer blackberry
Bronzed Collection
Some of the shades are no longer available on the official website.
020Â Sun: Translucent champagne pearl
019 Gold
018 Bronze: Sheer metallic brown with gold pearl
016 Rust: Ruby read with gold pearl
Performance
You must know from the beginning that there are 3 types of opacity in the Lifter Gloss range: sheer, medium and full coverage. The last one I wouldn’t call it exactly full coverage as we are still talking about a gloss, but high opacity. The product is highly rated online, which you can tell also from the fact the brand is adding new shades constantly. The color payoff is good depending on which type of opacity you went for and the lips are plumped and feel moisturized for a good couple of hours. And then you need to reapply, but like with any other lip gloss. It doesn’t feel sticky, but quite light.Â
Pros
The Lifter Gloss range from Maybelline might be the best lip gloss you can find and at the drugstore. The popularity throughout the years didn’t make the brand raise prices as other ones did. The gloss is non-sticky, it hydrates the lips as it is enriched with hyaluronic acid and it is comfortable to wear.Â
Price point- it is amazing as it is a drugstore product with a high-end feel of both the liquid inside and as for the packaging . The tube feels heavy-in a good way- and it has a transparent part that gives you the possibility to see what shade is inside. Â
Cons
Not to many complaints about this one, but still there are a few issues that have to be mentioned.
First of all, most of the negative reviews come from the smell of the lip gloss, which is something very personal. Vanilla is involved . The smell doesn’t linger too much, maybe only a few minutes, so I don’t have a problem with that.
Second one- It was important for me as I purchased most of the shades online and you cannot tell the shade inside just by looking at the tube or at the pictures with a model trying it.Â
Last one. Some shades are quite similar which makes useless the necessity of putting out a different shade name for people to purchase. I found 003 Moon and 011 Brass quite similar and these one are actually my favorite.
Ingredients
Feel free and also recommended to look for the meaning of the main ingredients on websites like Incidecoder.
G2033552 C18-36 Acid Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Pentaerythrityl Tetraisostearate, Polybutene, Tridecyl Trimellitate, Diisostearyl Malate, Silica Dimethyl Silylate, Phenoxyethanol, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ethylhexylglycerin, Calcium Sodium Borosilicate, Sorbic Acid, Calcium Aluminum Borosilicate, Tocopheryl Acetate, Sodium Saccharin, Alumina, Synthetic Fluorphlogopite, Silica, Polybutylene Terephthalate, Trihydroxystearin, Cocos Nucifera Oil / Coconut Oil, Aluminum Hydroxide, Ethylene/Va Copolymer, Acrylates Copolymer, Tin Oxide, Magnesium Silicate, Sodium Hyaluronate, Tocopherol, Glucomannan, Parfum / Fragrance [+/- May Contain / Peut Contenir Ci 77891 / Titanium Dioxide, Ci 77491, Ci 77492, Ci 77499 / Iron Oxides, Mica, Ci 15850 / Red 7, Ci 45410 / Red 28 Lake, Ci 15985 / Yellow 6 Lake, Ci 42090 / Blue 1 Lake, Ci 15850 / Red 6, Ci 17200 / Red 33 Lake, Ci 45380 / Red 22 Lake, Ci 19140 / Yellow 5 Lake] Fil T243599/6